4Plus Consulting

Data & AI for Thai enterprises

Data is in our DNA.

Your data lives in many systems, in many states. We clean it, connect it and govern it, then put it to work as apps, AI and decisions your teams use every day.

16+years in data & analytics
80+clients
50+data, AI & cloud specialists

Press → or click to build · M chapters · F full screen

Our journey

From the data warehouse to AI agents, one partner the whole way

2010

Data warehouse

On-premise EDW and management reporting

2015

Big data

Big data and advanced analytics

2019

Cloud & platforms

Cloud migration and platform solutions

Today

Gen AI & AI agents

Production AI on governed data, with 4nalyze™ and aiko™

Our solutions

From data foundation to data in action

Fifteen services in three steps, plus training at every stage. Start where you are today, and we take you the rest of the way. Our own platformsHover or tap a service for details

Step 1

Foundation

Get your data clean, connected and governed.

  • Data platform & warehouseModern data platforms that bring every source together
  • Cloud migrationLegacy data platforms moved to the cloud, safely
  • Master data management4nalyze™Clean, matched master data you can trust
  • Data & AI governanceOwnership, catalog, lineage and PDPA compliance
  • Data securityControl who sees what, and protect sensitive data
Step 2

Intelligence

Turn data into insight and prediction.

  • BI & dashboardsDashboards, reports and self-serve analytics for every team
  • Customer analyticsUnderstand, segment and predict customer behaviour
  • ForecastingForecasts for demand, sales, cost and capacity
  • Machine learningPredictive models built, deployed and monitored in production
  • Financial planningPlanning, budgeting, consolidation and ESG reporting
Step 3

Action

Put data to work for customers and teams.

  • Gen AI & AI agentsaiko™Assistants and agents that work on your own knowledge and data
  • Customer data platform4nalyze™Every customer touchpoint in one trusted profile
  • Customer experienceCampaigns, journeys, loyalty and service on every channel
  • Digital workplaceCollaboration, approvals and workflow automation
  • Super appsCustomer and employee apps, built or modernised
Across every stepTraining & enablement

Hands-on courses and coaching so your teams can run, use and grow what we build, from data literacy and dashboards to AI.

Ask about training →

Our clients

Trusted by 80+ organisations across Thailand

From retail groups and banks to hospitals and public agencies. We keep client names confidential, so the logos are blurred.

Logos blurred to protect client confidentiality. References available on request.

80+organisations across 11 industries
Retail
19
Public sector & education
14
Food & beverage
10
Banking & finance
9
Automotive
8
Real estate
5
Manufacturing
4
Transport & energy
4
Insurance
3
Healthcare
3
Telco & media
2

Selected results

Data platform

Insurance group

200M+ records

Three business lines in one governed data lake.

4nalyze™

Automaker

1M+ customers in one view

Across its dealer network, at 99.6% match accuracy.

Cloud migration

Transport operator

4 TB moved to the cloud

No data lost, and reporting kept running.

Technology partners

Built on platforms you already trust

We work with the leading cloud, analytics and workplace platforms, so you can build on what you already run, with no lock-in to one vendor.

AWSAmazon Web Services

Cloud data platforms, migration and AI on AWS.

Microsoft Azure

Data platforms, analytics and AI on Azure.

MicrosoftPower BI

Dashboards and self-serve analytics with Power BI.

IBM

Planning, budgeting and analytics with IBM.

Lark

Collaboration, approvals and workflow automation.

4Plus Lab

Don't take our word for it. Try it.

Four short experiences, about a minute each. Sample data only. Everything runs in your browser, and nothing you type is sent or stored.

Clean a messy Thai record

Pick a record, the way real systems store it, then press Cleanse it.

1 · Choose a record

Raw record from POS

FieldClean valueRuleResult
Press Cleanse it to see each field cleaned and the rule 4nalyze applied.

Same customer? You decide.

Then see what 4nalyze decided, and why unsure pairs go to a person.

▶ Watch the full 15-minute 4nalyze walkthrough

Find your fit

Which solutions fit you? Five quick questions.

About a minute. You get a short list of recommended solutions and a suggested first step. Nothing is sent unless you choose to book.

Question 1 of 5

Start with an assessment

Book an assessment.

Tell us where it hurts. Together we explore your pain points, look at a sample of your data, and map what we find to the solutions that fit. No obligation.

  1. 1
    ExploreYour goals and pain points, with the people who feel them
  2. 2
    AssessA sample of your data: quality, duplicates and PDPA exposure
  3. 3
    RecommendA short roadmap with quick wins and the right solutions
  4. 4
    ProveA 4-week proof of value, if you want to go further

4nalyze™Customer data platform

Our own customer data platform. It turns scattered customer records into one trusted profile, so every team works from the same customer.

4nalyze™Thai-aware cleansingGolden recordCustomer 360Campaign CopilotSocial listening

Running for automotive, retail and healthcare groups, and in delivery for a Thai insurer

4nalyzeOur productIdentity resolution & golden record

Scattered customer records in, one trusted golden profile out

1 · Cleanse2 · Match3 · Golden record↻ Replay
POSTHANAKIT  KHAMKONGThanakit Khamkong+66 81-234-4521081 234 452196%
CRMMr.Thanakit KhamkongThanakit Khamkongthanakit.k@example.com89%
E-commerceT. KhamkongThanakit Khamkong0812344521081 234 452188%
GOLDEN-8A6A27F
NameThanakit Khamkong
Phone081 234 4521
Emailthanakit.k@example.com
SourcesPOS · CRM · E-commerce

Sample data

Three systems, three versions of the same customer.

Cleanse. Thai names, phones and IDs are standardised before matching.

Match. Your rules score every pair. Uncertain pairs wait for a data steward.

Golden record. One trusted profile, fed back to the systems you run. Consent built in.

And this is the real screen: identity review in 4nalyze™, shown with test data.

4nalyze identity review screen, shown with test data
Test data · not real customers

What 4nalyze™ does for you

One customer view, then put it to work

01Clean & match

Thai names, phones, IDs and addresses cleaned and matched into one golden record.

02Customer 360

Purchases, visits and conversations in one profile, with families and households linked.

03Campaign Copilot

Write a brief in Thai. Copilot drafts the audience and journey, and a person approves it.

04Social listening

Hear what customers say about you in Thai, and link it to their profile.

In production: an automaker runs 1M+ golden customer records across 100+ dealers at 99.6% match accuracy.

Watch 4nalyze in action

From scattered records to a customer message, in one live walkthrough.

4nalyze by 4plus

A live walkthrough of 4nalyze, our MDM and customer data platform for Thai enterprises. aiko does the work at each step, and people make the key decisions.

  • Source records from many systems, cleansed and matched
  • One trusted golden profile per customer
  • A customer message built from that profile

Demo uses fictional data for a sample insurer.

Next step

See 4nalyze™ on your own data.

Book an assessment. We look at a sample of your customer data and show you the duplicate rate and the quality gaps, then you decide.

Book an assessment

aiko™Knowledge management with Gen AI

Our own enterprise AI platform: assistants and agents that answer from your own knowledge and data, on your own servers if you want.

aiko™Self-hosted or any LLMKnowledge assistantChat with dataCustomer service agentsThai & English

Use cases in healthcare, retail, HR and corporate knowledge

aiko™ · built for Thai enterprises

Two worries off the table: token bills and data leaks

Don’t worry about tokens Our platform supports a self-hosted LLM
  • Run an open model on servers inside your network: everyday questions pay no per-token charge to a provider
  • Or route a task to OpenAI, Gemini, Claude, DeepSeek or Qwen when it needs one, and hot-swap without code changes
  • Token use, latency and budget tracked per department and per agent
On-premise installation available No data leak: nothing leaves your environment
  • Install on-premise or in your own VPC, next to the data it reads
  • Personal data is detected and masked before it reaches a model, in line with PDPA
  • Role- and attribute-based access; every prompt and answer is logged
LLM routerSelf-hosted modelOpenAIGeminiClaudeDeepSeekQwenMatch the right model to each task for cost and quality

aiko™ · the platform

Not a chatbot: five modules on one governed platform

1Knowledge HubFind the answer in your own knowledge
2Experience · agentsAgents and chatbots, no code
3AskDataChat with your data
4ArtLabOn-brand content at scale
5Orchestration StudioWorkflows that act, not just answer

Across all fiveRole-based accessPersonal data maskedFull audit trailGuardrailsCost tracking per team

aiko™ · start here

Start with a use case that works on day one, then prove it in four weeks

Ready to useChat with DataAsk questions in plain language and get charts, dashboards and findings, not just text. Built on our 16+ years in analytics.
Ready to useCustomer ExperienceA customer agent connected to the right systems: consistent answers, faster closure, people step in on sensitive cases.
Ready to useHR · Employee ExperienceAn HR assistant on your policies and employee information: less admin, more self-service, HR free for judgement work.

How we start

Weeks 1–4Proof of Value

One business unit, one use case, measured against an agreed baseline

ThenScale

Embed the agent in the workflow, add data sources and channels

Support

Support from our team in Thailand, with fast response for critical issues

Work fasterReduce operational costsReduce riskHumans stay in control: aiko orchestrates the work, people decide.

Next step

Start with one use case in four weeks.

Tell us the questions your teams ask most. We will show how aiko™ answers them from your own documents and data.

Talk to us about aiko™
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